Going to the movies is vast becoming seen as something that people ‘used’ to do before home theater systems and pirating provided an alternative to having to gather with strangers in a crowded, noisy movie theater. Russell Smith in his article in the Globe and Mail, Why Movie Going Sucks, has voiced his opinion on the movie going experience and has deduced it to being a type of sick ritual that people engage in order to entertain themselves. From beginning to end, going to the movies is somewhat of a ritual in relation to the fact that one knows what to expect from what snacks and refreshments are available and how high in price they are (which we pay anyway), to the half hour of ads and previews before the movie begins. It is this expectation factor that not only keeps movie going alive but keeps it as a key player within the realm of individual entertainment.
After arriving at the theater with my three children and their friends I was informed as I pulled out my notebook that I was a “loser” and they would not care to sit with me for the duration of the film, especially since I was doing homework, “God Mom, get a life.”. It was not lost on me that this insult was overheard by others in the theater, thus I began my note taking drawing great observations from the curious stares I received. It is assumed that prior to the show people will entertain themselves with idle chatter and that the less exciting people will listen in on their conversations in an attempt to be a part of the group that they will be spending the next two hours of their life with. The fact that they will never see these people again and really probably don’t care what they have to say is a very interesting concept from a sociological standpoint because it begs the question as to why they listen in the first place. I have to say though that the young woman who decided to discuss the different sexual diseases that exist and those which she herself had been tested for brought sexual education to a new level for my children. Who says you can’t learn anything by listening in on other people’s conversations? This pre movie banter can actually be seen as a confirmation of the shared societal norms and values which is really very positive in its effects. For example I know that everyone in the theater shared the same opinion of the group of teenage boys who found it necessary to comment on how hot every actress is and whether or not their breasts were real or fake. This is where the flexibility of movie going comes into play. Even though some behavior is ‘frowned upon’, it becomes a part of what people expect and on a strange level look forward to, therefore it becomes more tolerable as it becomes a part of the entertainment. Smith says “you think that there is a merciful God when the lights finally dim because the movie is about and save you from the insane boredom of your surroundings.” There was nothing boring about the surroundings as far as I could assess and I would conclude due to the laughter around me others felt the same way.
Smith asks the question “Why do we pay to have ads broadcast at us at insane volume?” We do this because we collectively accept the ads as a part of the entire process and even come to enjoy them. When the ads begin it gives people a socially acceptable opportunity to finish talking and adjust themselves in their seats as they prepare to enjoy the film. The ads are really for the most part ignored as they are in a sense the last chance for people to get comfortable in their surroundings. As people settle in “they have the concentration of chess players, of athletes before contests, of the starving (Smith).” It’s amazing how people who do not know each other come to be in the same room and draw from each others emotional reactions to events on the screen. Going to the movies is like being part of a temporary extended family. These people we are surrounded by at the movies annoy us, irritate us and listen to our ‘private’ conversations, yet in the same token we eat with them, laugh and cry with them and even feel some sense of cohesion as we all delve into another dimension while we watch the film. Smith notes that “no one seems remotely uncomfortable or bored.” Going to the movies conveys a level of comfort that is not duplicated in any other social setting, and this comfort (or at least acceptance) has been engrained in anyone who has gone to the movie regularly.
We are a society in which life is monotonous, tedious and for the most part unfulfilling, therefore any type of release from our self made prisons is welcome, and movies provide this release. That is the sheer genius of movies; it is this escape factor that will keep people going to the movies for a first date and a night away from the kids. In the end it doesn’t even matter if the movie is ‘bad’, all that matters is that we can enjoy the ‘experience’ itself that is the fun and exciting part and the part that outweighs any negative aspects of movie going. This is capitalism and consumerism at its best; we keep going back for more because we have over time convinced ourselves that we love it. Smith says that “it has happened by osmosis, you are so immersed in it everyday like a nacho chip in a tub of yellow goop that it has seeped into your pores.” Well of course it has Russell; any type of ideology will do that. There is no escape because we do not want there to be. I watched my children and their friends laugh hysterically at Ben Stiller and his various comedic antics in Night at the Museum and I realized that I was immensely appreciative of the whole movie going experience because they were enjoying every minute of it, (except my four year old who said it was boring and had to ‘conveniently’ use the washroom about fifteen times). Smith asks at the end of his article “why do we pay to have productive hours of our lives removed and replaced with the sameness, the predictability, the boredom of the grave?” I have to wonder as to whether or not Smith even likes other human beings. If what Smith says is true and going to the movies is such a horrifying practice then why do we continue to willingly engage in it? Apart from being a recluse, extremely obsessive compulsive, a germ phobic etc., people are never going to stop going to films, including Russell Smith himself (nice try though). The rest of us are not deluding ourselves thinking that going to the movies should be more than it is. We do it because we love it, plain and simple. I’ll see you all at the ‘trough in the pig barn’.
